Melbourne Underground Film Festival
To add value for the user a layer of digital content was added using Augmented Reality. In this way 3D moving figures, movie clips, sound effects, music, advertising and access to social media has been embedded into the magazine, giving the reader a more comprehensive an immersive experience of MUFF 2013.
Scope of work
Creative Direction, Conceptual Thought, Typography, Research, Print Design, Augmented reality, Typography