Melbourne Underground Film Festival

 

BOOKLET-FA-WEB-NEW8MUFF WEBac3328b52f8f16e8d8fb4e504de841f1MUFF Magazine is an editorial project to promote the Melbourne Underground Film Festival with exclusive articles related to some of the most controversial “censored” films of all time.

To add value for the user a layer of digital content was added using Augmented Reality. In this way 3D moving figures, movie clips, sound effects, music, advertising and access to social media has been embedded into the magazine, giving the reader a more comprehensive an immersive experience of MUFF 2013.

Scope of work
Creative Direction, Conceptual Thought, Typography, Research, Print Design, Augmented reality, Typography